Apex Group
The Apex Group was established in Bermuda in 2003 and is now one of the world’s largest fund administration and middle office solutions providers.Our business is unique in its ability to reach globally, service locally and provide cross-jurisdictional services. With our clients at the heart of everything we do, our hard-working team has successfully delivered on an unprecedented growth and transformation journey, and we are now represented by over circa 13,000 employees across 112 offices worldwide.Your career with us should reflect your energy and passion.That’s why, at Apex Group, we will do more than simply ‘empower’ you. We will work to supercharge your unique skills and experience.Take the lead and we’ll give you the support you need to be at the top of your game. And we offer you the freedom to be a positive disrupter and turn big ideas into bold, industry-changing realities.For our business, for clients, and for youDemand Marketing ManagerCape Town DescriptionAs a Demand Marketing Manager for Apex Invest, you will be responsible for driving global demand generation across a sophisticated, data-driven private capital platform and supporting services.The Apex Invest platform is a compliant, end-to-end marketplace connecting allocators and fund managers, leveraging Apex proprietary technology, data insights, and integrated capital raising capabilities. Your role will focus on translating this complex proposition into high-performing, audience-led campaigns that generate qualified pipeline across both sides of the marketplace.You will lead integrated campaigns that drive allocator engagement, fund manager acquisition, and platform adoption, working closely with Portfolio Marketing, Sales, Product, and Events teams to ensure a consistent go-to-market approach. Job specificationGo-to-Market & Campaign StrategyOwn GTM planning for Apex Invest campaigns, including product launches, feature releases, solution activations and event-led demand programsDevelop integrated campaign plans spanning platform, content, and event ecosystemBuild structured campaign frameworks aligning sales, marketing, and CRM execution (campaign packs, messaging, channel mix)Demand Generation & Pipeline GrowthDesign and execute multi-channel demand generation campaigns targeting:Institutional allocators (pension funds, family offices, wealth managers)Fund managers seeking capital and distributionUse channels including paid media, email, digital content, webinars/events, and partnershipsOptimise campaigns to drive high-intent conversations and platform engagement, aligned to the platform’s matching and capital allocation modelAudience & Value Proposition DevelopmentTranslate Apex Invest’s core capabilities into compelling messaging, including:AI-powered allocator–manager alignment for investment mandatesData-driven insights and scoring frameworksCapital raising and investor access solutionsDevelop persona-based messaging for both sides of the marketplace (allocators / managers)Work with Product and Portfolio Marketing to align messaging with platform capabilities and roadmapContent & Thought LeadershipPartner with Content and Brand teams to deliver:Campaign-led assets (reports, case studies, platform demos, case studies)Insight-led content aligned to private markets, capital allocation trends, and investor behaviourLeverage Apex Invest insight ecosystem (webinars, podcasts, forums) to fuel demand and nurture journeys and establish Apex Invest as the destination for private markets and alternativesPerformance Marketing & OptimisationDefine campaign KPIs across the funnel (MQL, SAL, pipeline contribution, platform engagement)Monitor and optimise performance using marketing automation and CRM toolsApply data-driven decision making to continuously refine targeting, messaging, and channel mixSales Alignment & EnablementPartner closely with Apex Invest management team, Sales and SDR teams to:Ensure clear qualification criteria and lead handoverDeliver campaign insights and pipeline reportingMaintain clear visibility of each stage of the pipeline to drive better conversionsSupport sales enablement with targeted collateral and campaign narrativesPlatform & Data IntegrationEnsure campaigns are fully integrated across marketing technology stack (Salesforce, marketing automation platforms)Support tracking of user journeys across platform engagement, content consumption, and event participationContribute to improving attribution models in a multi-touch, multi-channel environment Skills Required:4–7 years’ experience in B2B demand marketing, ideally within:Financial services / asset managementFintech / WealthTechCapital markets ecosystemProven experience delivering multi-channel, global demand generation campaignsStrong understanding of private markets, investment ecosystems, or capital raising dynamics(preferred)Ability to translate complex platform or technology propositions into clear, commercial messagingExperience working in matrixed, global organisations across Product, Sales, and Marketing teamsStrong analytical capability with experience in performance tracking and optimisationHands-on experience with CRM and marketing automation tools (e.g. Salesforce)Excellent communication skills, with a clear and concise storytelling style Core Competencies:Commercial mindset with strong focus on pipeline and revenue impactAudience-first thinking (ability to engage both allocators and fund managers)Data-driven decision makingCollaboration and stakeholder management across global teamsAbility to operate at pace across multiple campaigns and priorities What you will get in return:A genuinely unique opportunity to be part of an expanding large global business;Competitive remuneration commensurate with skills and experience;Training and development opportunities Additional information:We are an equal opportunity employer and ensure that no applicant is subject to less favourable treatment on the grounds of gender, gender identity, marital status, race, colour, nationality, ethnicity, age, sexual orientation, socio-economic, responsibilities for dependants, physical or mental disability. Any hiring decision are made on the basis of skills, qualifications and experiences. We measure our success as a business, not only by delivering great products and services and continually increasing our assets under administration and market share, but also by how we positively impact people, society and the planet. For more information on our commitment to Corporate Social Responsibility (CSR) please https://www.apexgroup.com/corporate-social-responsibility/Disclaimer: Unsolicited CVs sent to Apex (Talent Acquisition Team or Hiring Managers) by recruitment agencies will not be accepted for this position. Apex operates a direct sourcing model and where agency assistance is required, the Talent Acquisition team will engage directly with our exclusive recruitment partners.