Digital Marketing Manager (B2B & Group Functions)

Let's Write Africa's Story Together!Old Mutual is a firm believer in the African opportunity and our diverse talent reflects this. Job DescriptionThe Digital Marketing Manager is responsible for developing and driving integrated digital marketing strategies and media plans for Business Units and Group Functions focused primarily on B2B audiences, including:InstitutionsCorporatesInvestment firmsFinancial advisersEmployer groupsProfessional audiencesThe role supports key business units and functions such as:Old Mutual Investment GroupOld Mutual WealthOld Mutual Alternative InvestmentsOld Mutual CorporateOld Mutual Unit TrustsGRiD (Smart Goals, Rewards, Digital Adoption & Servicing)Human Capital (HR)On The Money (Financial Education)The role translates stakeholder budgets, objectives, and targets into integrated digital marketing strategies focused on:Brand and product awarenessAudience engagementConsideration and thought leadershipDigital platform adoption and servicing engagementThe role also ensures that strategies are translated into actionable digital media plans and optimised campaigns aligned to business and marketing objectives.Key Accountabilities1. Digital Marketing Strategy DevelopmentDevelop integrated digital marketing strategies aligned to Business Unit and Group Function objectivesTranslate marketing briefs, budgets, and commercial objectives into:Channel strategiesAudience strategiesCampaign plansSupport full-funnel digital planning across:AwarenessConsiderationEngagementAdoption 2. Media Planning & Campaign DevelopmentDevelop detailed digital media plans aligned to:Campaign objectivesAudience targeting requirementsBudget allocationCollaborate with Campaign Management and Paid Media Operations teams to ensure:Accurate implementationEffective executionCampaign optimisationEnsure campaigns are aligned to:Platform best practicesAudience behaviourBusiness outcomes3. B2B Audience Strategy & EngagementDevelop digital marketing approaches tailored for:Institutional audiencesCorporate decision-makersFinancial and investment stakeholdersProfessional audiencesBuild engagement strategies focused on:Thought leadershipLead nurturingExecutive engagementEducational content distribution4. Stakeholder Management & Business PartnershipServe as the key digital marketing partner for allocated Business Units and Group FunctionsBuild strong relationships with:Marketing teamsProduct teamsCorporate affairs and communications stakeholdersGuide stakeholders on:Digital marketing best practicesCampaign planningAudience targetingChannel selectionManage stakeholder expectations and delivery timelines effectively5. Social Media & Content CollaborationCollaborate with the Social Media Manager and Brand teams to:Develop platform-specific content strategiesAlign social campaigns to broader digital objectivesSupport the amplification of:Thought leadershipExecutive profilingEmployer branding initiativesFinancial education content6. Digital Adoption CampaignsSupport digital adoption and servicing initiatives across Group platforms and toolsDevelop campaigns focused on:Self-service adoptionPlatform engagementCustomer education and onboardingWork closely with Technology and Product teams to improve digital engagement outcomes7. Performance Monitoring & ReportingMonitor and evaluate campaign performance against agreed KPIsCollaborate with analytics teams to:Generate actionable insightsIdentify optimisation opportunitiesEnsure reporting focuses on:Business impactAudience engagementMarketing effectiveness8. SEO & Organic Visibility SupportPartner with SEO specialists to improve:Organic visibilityContent discoverabilitySearch performance for relevant product and thought leadership contentEnsure content strategies support search best practices9. Governance, Risk & ComplianceEnsure all digital marketing activity complies with:Financial services regulationsBrand governance standardsInternal approval processesMaintain strong governance across:Digital communicationsContent distributionMedia activity10. Innovation & Future ReadinessStay informed on emerging digital marketing trends and platform developmentsIdentify opportunities to improve:Audience engagementContent effectivenessDigital experience optimisationSupport the adoption of new digital marketing capabilities and approaches where relevantKey Performance Indicators (KPIs)Campaign reach and engagementWebsite traffic and audience qualityDigital adoption metricsMedia delivery efficiencyStakeholder satisfactionContent engagement and amplificationBrand visibility and consideration metricsQualification & ExperienceMinimum QualificationsBachelor’s degree in Marketing, Communications, Business, or related fieldRelevant digital marketing certifications advantageousExperience5–8 years’ experience in digital marketing, media planning, or campaign strategyExperience within financial services, investments, wealth, or corporate marketing environments preferredProven experience managing:B2B digital campaignsThought leadership campaignsAwareness and engagement strategiesExperience working with multiple stakeholders in a matrixed environmentTechnical CompetenciesDigital media planning and strategyB2B digital marketingSocial media and content marketingMarketing analytics and reportingCampaign planning and optimisationUnderstanding of SEO principlesBudget planning and managementBehavioural CompetenciesStrong communication and presentation skillsStrategic and analytical thinkingStakeholder management and influencing abilityAttention to detail and project management capabilityCollaborative and solutions-oriented mindsetStrong commercial and customer-centric orientation Future-Ready CapabilitiesUnderstanding of privacy-first digital marketing environmentsAbility to integrate audience, content, and channel strategies effectivelyStrong understanding of professional and executive audience engagementAbility to adapt to evolving digital ecosystems and customer behavioursWorking RelationshipsInternalGroup MarketingBusiness Unit Marketing TeamsBrand & Communications TeamsProduct & Technology TeamsAnalytics & Insights TeamsCompliance and LegalExternalCreative agenciesMedia agenciesPlatform partnersIndustry and publishing partnersAdditional RequirementsAbility to manage multiple stakeholders and prioritiesStrong governance and compliance mindsetHigh level of accountability and professionalism naSkillsCompetenciesAction OrientedBuilds Effective TeamsBusiness InsightCommunicates EffectivelyCultivates InnovationDrives ResultsEnsures AccountabilityManages ComplexityEducationBachelors Degree (B): Marketing (Required)Closing Date30 October 2026 , 23:59The appointment will be made from the designated group in line with the Employment Equity Plan of Old Mutual South Africa and the specific business unit in question.The Old Mutual Story!