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Digital Marketing Specialist, Corporate and Investment Banking

Standard Bank Group

Johannesburg, Gauteng · On-site · Full-time · Posted 14 Oct 2026

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About this role

To implement and optimise integrated digital marketing and communication campaigns for the business unit, country, sector, product or coverage area in scope. The role uses data, insights, UX principles and Artificial Intelligence (AI) to improve client experiences, campaign performance and business outcomes. It ensures a consistent and compelling message across all marketing channels while driving innovation, continuous improvement and alignment with Group standards. Type of Qualification: First Degree Field of Study: Digital Marketing / MarketingOther Qualifications: Certification in Artificial Intelligence (AI) would be advantageous Experience Required5-7 years experience developing innovative marketing campaigns and content that resonate with target audiences, working with digital marketing channels and platforms such as website management, social media, email marketing, content marketing, and SEO/SEM/ GEO and using data and metrics to inform campaigns and measure performance. Experience working on multiple projects simultaneously, prioritising tasks, and meeting deadlines in a fast-paced environment, working cross-functional teams to align marketing efforts with overall business goals.1-2 years experience in engaging at an Executive level in organisations in order to develop marketing plans. Familiar with marketing automation tools, CRM systems, analytics platforms, and other marketing technology to streamline processes, improve campaign effectiveness and with the financial services industry, including understanding of market trends, customer behaviour, and competitive landscape. Behavioural Competencies:Conveying Self-ConfidenceDeveloping ExpertiseEmbracing ChangeGenerating IdeasInteracting with PeopleInterpreting DataMeeting TimescalesPursuing GoalsShowing ComposureTaking ActionTeam WorkingThinking PositivelyTechnical Competencies:Agency Strategy & Content ManagementAnalysing and Interpreting InformationCampaign Planning & ExecutionConducting ResearchCreative Content DevelopmentCreativityDeveloping an Effective Media MixDigital Media and AdvertisingManagerial BudgetingMeasuring Marketing and CommunicationOmnichannel CoordinationOperational PlanningOwned Media ManagementPaid Media ManagementProject Management Resource and Creative Asset ManagementStakeholder ManagementSupplier Relationship ManagementTarget Audience EngagementUnderstanding of Financial ServicesDigital Marketing Strategy & ExecutionMarketing Analytics & ReportingCustomer Experience (CX) & UX OptimisationData Interpretation & Insight GenerationConversion & Performance OptimisationMarketing Technology & AutomationAI for Marketing and Personalisation Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.

CRMSEOContent MarketingProject ManagementAIGitUXUI
LOCATION
Johannesburg, Gauteng
WORK MODE
On-site
JOB TYPE
Full-time
POSTED
14 Oct 2026

Source: Standard Bank Group Careers

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