Standard Bank Group
To develop and implement winning IMC plans for the Business Unit (BU)/country segment / sector / product / coverage area in scope, that capitalises on opportunities to acquire and retain clients, and enhance commercial value for the BU/country. To drive marketing excellence, innovation, partnerships, and collaboration whilst aligning to the Group standards. Type of Qualification: First Degree Field of Study: Business Commerce, Marketing Experience Required 5-7 years strong background in B2B / B2C marketing, with experience in developing and implementing marketing plans, campaigns, and initiatives in a multi-product, multi-client context, across multiple locations. Familiarity with the respective financial services industry segments, including understanding of market trends, customer behaviour, and competitive landscape. Experience in managing marketing projects from conception to completion, including planning, execution, and reporting.3-4 years experience with a broad ambit of marketing activities, including media management, event, sponsorships and communications. Experience using data and metrics to inform campaigns and measure performance. Behavioural Competencies: Adopting Practical ApproachesArticulating InformationChallenging IdeasConvincing PeopleDeveloping StrategiesDirecting PeopleDocumenting FactsEstablishing RapportExploring PossibilitiesInteracting with PeopleInterpreting DataInviting FeedbackMaking DecisionsManaging TasksProviding InsightsPursuing GoalsResolving ConflictTaking ActionTeam WorkingUnderstanding PeopleTechnical Competencies:Agency & Partner ManagementAgency Strategy & Content ManagementAnalysing and Interpreting InformationBrand and Product ActivationsBrand Strategy AlignmentBudget & Resource allocationCampaign Planning & ExecutionClient Value PropositionsComplianceCreative Content DevelopmentCreativityDeveloping an Effective Media MixDigital Media and AdvertisingEarned Media & PRIntegrated MarketingIntegrated Marketing MeasurementLeveraging EventsMarket & Customer InsightsMeasuring Marketing and CommunicationMessaging ManagementOmnichannel CoordinationOwned Media ManagementPaid Media ManagementResource and Creative Asset ManagementStakeholder ManagementTarget Audience EngagementUnderstanding of Financial ServicesValue Proposition Development Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.