Paid Media Manager (Retail Media)

About this role

<p><span style="font-weight: 400;"><a href="https://www.takealot.com/">takealot.com</a>, South Africa's leading online retailer, is looking for a highly talented <strong>Paid Media Manager </strong>to join our team in Cape Town.</span></p> <p>We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us. We offer a market related, Total Remuneration Package which allows full flexibility according to your needs, a great work environment and a promise that you won’t be bored as long as you are prepared for a challenge and want to build something great.</p> <p>The purpose of the role is to drive maximum investment return (ROAS) across all performance advertising channels for brands as a part of the Retail Media offering.</p> <p>This position reports to the<strong> Head of Performance &amp; Projects</strong></p> <p><strong>Your responsibilities will include:</strong></p> <ul> <li>Advanced Campaign Execution: Lead the hands-on, end-to-end execution, advanced optimization, and daily management of all paid media campaigns, including SEM (Google Search &amp; Shopping), Social (Meta, TikTok), Display &amp; Video (DV360)</li> <li>Performance Optimization &amp; ROI: Implement and relentlessly refine advanced bidding strategies (e.g., value-based bidding) calibrated for the brand’s Customer Lifetime Value (CLV) and/or ROAS targets.</li> <li>Audience &amp; Profitability Focus: Design and implement sophisticated audience segmentation strategies to isolate, target, and scale high-CLV customer cohorts and drive new customer acquisition at a profitable CAC for the brands.</li> <li>Incrementality &amp; A/B Testing: Develop and execute a robust testing roadmap, including creative/copy tests, landing page tests, and incrementality tests (e.g., geo-lift, conversion lift) to validate media spend effectiveness.</li> <li>Technical Mentorship: Act as the technical lead and mentor for the Retail Media team, guiding them in platform best practices, optimization techniques, and data analysis.</li> <li>Analytics &amp; Reporting: Conduct deep-dive analysis, segmenting performance by new-to-brand vs. returning customers, customer profitability, and CLV cohorts to provide actionable insights.</li> </ul> <p><strong>Output:</strong></p> <ul> <li>Primary Mandate: Consistent delivery of core performance KPIs (e.g., ROAS, Revenue, Customer Lifetime Value (CLV), and CAC).</li> <li>Efficiency: Measurable improvement in portfolio efficiency (ROAS/CAC) driven by advanced bidding, audience segmentation, and incrementality-focused testing.</li> <li>Actionable Incrementality Insights: Conclusive, data-backed results from incrementality tests that directly inform the Head of Paid Media's budget allocation strategy.</li> <li>Execution Quality: Flawless, best-in-class campaign execution across all platforms with 100% budget pacing accuracy.</li> <li>Team Development: Successful mentorship and measurable technical upskilling of junior team members.<br><br></li> </ul> <p><strong>Qualification &amp; Experience:</strong></p> <ul> <li><strong>A Degree is required within Marketing, Statistics, Mathematics or Computer Science</strong>.</li> <li style="font-weight: bold;"><strong>5-7+ years of hands-on experience in a paid advertising role.</strong></li> <li>Proven, demonstrable experience in a large-scale, fast-paced e-commerce environment.</li> <li><strong>Certifications:</strong> Google Ads (Required), Google Analytics (Required).</li> <li>Account Management experience.</li> </ul> <p><strong>Attributes Required</strong><span style="font-weight: 400;">:</span></p> <ul> <li style="font-weight: bold;"><strong>Expert-level, hands-on proficiency with the Google Ads suite (Search, Shopping, App, Display).</strong></li> <li style="font-weight: bold;"><strong>Expert-level, hands-on proficiency with Meta Ads (Facebook/Instagram).</strong></li> <li><strong>Strongly proficient with the Google Marketing Platform (SA360, DV360)</strong>.</li> <li style="font-weight: bold;"><strong>Proven experience with Mobile App Marketing (Acquisition and Retention).</strong></li> </ul> <p><strong>The Environment</strong><span style="font-weight: 400;">:&nbsp;</span></p> <ul> <li><span style="font-weight: 400;"> takealot.com employees are entrepreneurial and dynamic, smart, customer- centric, fun and have the shared ambition of takealot.com being the leading e- commerce company in Africa.&nbsp;</span></li> <li><span style="font-weight: 400;"> We have fun, work hard, take ownership, work in teams to create solutions, and are always open to direct feedback/new ideas on where we can improve.&nbsp;</span></li> <li><span style="font-weight: 400;"> We are short on ego and high on output.&nbsp;</span></li> <li><span style="font-weight: 400;"> We are doers and not only thinkers, its all in the execution after all.&nbsp;</span></li> <li><span style="font-weight: 400;"> We love what we do and what we are creating</span><span style="font-weight: 400;">. </span></li> <li>We seek to employ an <strong>Extra Ordinary Mind </strong>who&nbsp;<span style="font-weight: 400;">is </span>Smart, has Integrity,&nbsp;<span style="font-weight: 400;">and </span>is Hardworking.&nbsp;</li> </ul> <p><span style="font-weight: 400;">If you meet the above you are an </span><strong>Extraordinary Mind </strong><span style="font-weight: 400;">so come and join us!&nbsp;</span></p> <p style="text-align: center;"><strong><em><span style="font-weight: 400;">Takealot Group is an Equal Opportunity Employer. We encourage applicants from the previously disadvantaged groups and people with disabilities, to apply</span></em><span style="font-weight: 400;">.</span></strong></p>

LOCATION

Cape Town, Western Cape

WORK MODE

On-site

JOB TYPE

Not specified

POSTED

07 Oct 2026

Source: takealot.com Careers