Mr D - Senior Copywriter and Content Strategist

About this role

<p><a href="https://www.mrdfood.com/"><strong>Mr D</strong></a><strong>, </strong>a division of the Takealot Group, is looking for a highly talented <strong>Senior Copywriter and Content Strategist</strong> to join our team in Cape Town.</p> <p>We are a young, dynamic, hyper growth company looking for smart, creative, hard-working people with integrity to join us!&nbsp;</p> <p><strong>Think you’ve been challenged before? Think again!</strong></p> <ul> <li><strong>Scale</strong>: Show the millions of Mr D customers what you can do&nbsp;</li> <li><strong>Learn</strong>: We work with the best of the best, and then some.&nbsp;</li> <li><strong>Grow</strong>: Expand your career in the fast-growing Takealot Group: Mr D, Takealot.com and TFS. We like to promote from within: Here’s your chance.</li> </ul> <p><strong>This position reports to the Head of Creative Studio</strong></p> <p><strong>Purpose of the role :</strong>To craft compelling copy that resonates across a diverse brand&nbsp;ecosystem, including restaurants, groceries, retailers, and&nbsp;beyond .To collaborate with the design and marketing teams to deliver&nbsp;engaging campaigns, app content, digital experiences, and&nbsp;more.&nbsp;Play a vital role in shaping the tone of voice and communication&nbsp;style across channels, ensuring alignment with our brand&nbsp;identity and business objectives .To manage a small team of copywriters’ quality and accuracy of&nbsp;work<strong>.</strong></p> <p><strong>Your responsibilities will include:</strong></p> <ul> <li><strong>1. Concept &amp;amp; Content Development</strong><br>• Develop creative campaign concepts and write standout copy&nbsp;for various brand materials such as email, website, social&nbsp;media, advertising, in-app notifications, and blog content.<br>• Collaborate with designers, strategists, and marketing teams&nbsp;to bring campaigns and creative ideas to life.<br><strong>2. Brand Tone &amp;amp; Voice</strong><br>• Act as a voice champion for the brand, ensuring consistency&nbsp;in messaging and tone across verticals (food, groceries, retail,&nbsp;etc.).<br>• Work on evolving and adapting the brand voice to connect&nbsp;meaningfully with different audiences and platforms.<br><strong>3. Strategic Storytelling</strong><br>• Turn complex ideas into clear, impactful, and emotionally&nbsp;engaging narratives that drive customer conversion and&nbsp;retention.<br>• Help shape brand storytelling to reflect our mission and&nbsp;differentiate us from competitors.<br><strong>4. Collaborative Ideation</strong><br>• Partner closely with members of the Creative Studio such as&nbsp;designers, art directors, and motion teams to develop integrated&nbsp;campaigns.<br>• Support cross-functional teams including Product, Marketing,&nbsp;and Operations with copy needs that align with broader&nbsp;business goals.<br><strong>5. Editorial Ownership</strong><br>• Take ownership of written content for app CTAs, promotions,SEO-friendly digital content, advertising scripts, and long-form&nbsp;editorial.<br>• Proofread and refine copy to ensure clarity, grammatical&nbsp;accuracy, and creative excellence.</li> </ul> <p>.<strong>Attributes required:</strong></p> <ul> <li>Ability to translate a creative concept into a clear content&nbsp;plan</li> <li>Strategically driven with a sound understanding of brand and business growth.</li> <li>Must be comfortable with writing in various styles and for multiple formats for example digital advertising, UX for mobile app, social media, performance marketing, in-app, PR, radio etc</li> <li>Active and well-rounded personal presence in social media, with an understanding of each platform and the best practices</li> <li>Detail oriented</li> <li>Excellent proof-reader</li> <li>Must be able to manage a team, a content calendar and an agency relationship.</li> <li>Takes initiative and works well independently</li> <li>Strong communication and time management skills</li> <li>An enthusiasm for being a part of a fast-paced start-up environment</li> <li>Blogging and ad agency experience advantageous</li> <li>An ability to write creative copy both for large pieces of content (e.g. product descriptions) and smaller texts (e.g. social media posts)</li> <li>Solid time-management skills</li> </ul> <p><strong>Qualifications ,Experience and Competencies:</strong></p> <ul> <li>Bachelor’s degree or equivalent qualification in&nbsp;communications/copywriting/branding/marketing/brand&nbsp;strategy</li> <li>Computer literacy essential</li> <li>Creative track record with 5+ years industry experience&nbsp;with a through the line portfolio</li> <li>Experience working at creative agency advantageous</li> <li>Experience writing for ecommerce, on-demand, or multi-brand environments (advantageous)</li> <li>Proven work experience as a Senior Copywriter ,Product Copywriter or similar role</li> <li>Portfolio of published articles</li> <li>Hands-on experience with Content Management Systems</li> <li>Basic keyword search knowledge</li> </ul> <p><strong>Let’s talk about life @ Mr D</strong></p> <ul> <li><strong>The power is in your hands</strong>: We offer a market-related, Total Remuneration Package which allows full flexibility according to your needs. Go on, be the master of your own destiny.</li> <li><strong>No doors</strong>: We aren’t fans of stuffy offices or siloed work environments. See someone you like? High five, collab and make something great.</li> <li><strong>Online Learning</strong>: Share ideas and grow with global industry leaders who are all just a Slack message away. Love to learn? Up-skill with free access to courses on Prosus Academy and more.</li> <li><strong>Good times</strong>: Get to know the other extraordinary minds in the takealot group during regular social events and out-of-office activities (think hikes, think mini golf, think good times).</li> <li><strong>Birthday leave</strong>: Cake Day all the way. Enjoy your day off - you deserve it.&nbsp;</li> <li><strong>Help when you need it most</strong>: Confidential counselling, legal support and financial guidance, for free, anytime, anywhere.&nbsp;</li> <li><strong>Free parking</strong>: No more 5km fun runs to your desk (unless you want to)</li> </ul> <p><strong>Like what you see?&nbsp;</strong></p> <p>If you meet the above you are an <strong>Extraordinary Mind. </strong>Apply today!!</p> <p>Mr D is an Equal Opportunity Employer. Applicants from previously disadvantaged groups and people with disabilities will be given preference</p>

LOCATION

Cape Town, Western Cape

WORK MODE

On-site

JOB TYPE

Not specified

POSTED

11 Sept 2026

Source: takealot.com Careers